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You even have a few pop culture references the average US site visitor simply wouldn’t get. De este modo, la Búsqueda de Google puede mostrar a los usuarios la versión más adecuada de tu página según su idioma o región. If not, your hreflang might not be read correctly. If they had hreflang=”es”, Google would display that URL for Spanish speakers. Language and Region Example fr-CA en-CA en-US. It should do the trick, but it is not a cast-iron guarantee. A great example of this in practice is. Hreflang is a tag attribute that helps search engines serve the appropriate version of a website to international web users. Code: Name: af: Afrikaans: af-ZA: Afrikaans (South Africa) ar: Arabic: ar-AE: Arabic (U.A.E.) If you want to target Latin America you can through the codes es-419 (Spanish for Latin American and the Caribbean), and es-XL (Spanish for Latin America). Additionally, including hreflang tags in the page code adds to HTML size and slows the page load speed. Instead, Google Search Console can provide a more foolproof, if less forgiving, option if you have a generic top-level domain, such as .com and not something like .ca. This is accomplished by using a language and region code. When planning your online international expansion and deciding on target markets, you also need to consider how you’re going to target them. The meta-element attribute “language” is not taken into consideration by search engines any more. That way, your site won’t have any regional limits. Hreflang is an HTML or tag attribute that tells search engines the relationship between pages in different languages on your website. However, there is no exact size-fits-all-solution for hreflang … The area should contain information that shouldn’t be shown on the page. Google uses the attribute to serve the correct regional or language URLs in its search results based on the searcher’s country and language preferences. As a An example of this in practice is, I don’t recommend implementing this method, but I do see it a lot. ES-ES This language-country code targets Spanish speaking users in Spain. Eoghan Henn sparked the conversation on Twitter in followup to SEO pros seeing the hreflang targeting en-UK and {language}-EU working, even though they’re incorrect. Are you certain no one in another country, not even a national living on the other side of the world, will find your service or products useful and become a potential customer or client? Using the Country tab in the International Targeting report in Google Search Console, choose a target country, and tick the ‘Geographic target’ checkbox. If you want to target Spanish speakers worldwide, just use the language code “es” solely. Similarly, the English and French versions must each include the same references to the French, English, and Spanish versions. The language code must follow ISO 639-1 format. Language Example en fr be. It’s a good, succinct list of valid codes. You will use Hreflang if—and only if—you have multiple pages (URLs) that all have the same content translated into different languages. Warning: Very long and detailed content. For example, launching a Spanish website with the code hreflang=”es” won’t just target Spain, it will also provide a localized version for a number of other Spanish … However, in reality, LA is the region code for Laos, and RW the region code for Rwanda, Google will read these as such. This step-by-step guide will help you develop a good hreflang concept and choose the right implementation method. If you want to audit your website’s use of the hreflang tag for any errors, be sure to check out the SEMrush Site Audit tool. Using hreflang="x-default" is essentially a way of saying, ‘This URL doesn’t target any language – it is open to everyone.’ It is great for if a page caters to many languages or is a language selection page. Content that’s in the correct localized language. HTML Reference HTML by Alphabet HTML by Category HTML Browser Support HTML Attributes HTML Global Attributes HTML Events HTML Colors HTML Canvas HTML Audio/Video HTML Character Sets HTML Doctypes HTML URL Encode HTML Language Codes HTML Country Codes HTTP Messages HTTP Methods PX to EM Converter Keyboard Shortcuts For example, en (English), es (Spanish), zh (Chinese). If you are simply translating a page in the same country, a country code is not needed. For example, if you had Spanish content that was localized for Spain, you would include hreflang=”es-es”, while Spanish content for Mexico would be written hreflang=”es-mx”. So, do not expect lots of hreflang implantation to save you from any detrimental effect on rankings because you probably don’t have to worry about it anyway in this instance. Hreflang tags can make sure users from the States don’t get confused and British users feel more at home. The URL that you’re creating the hreflang for and the language of that url (in ISO 639-1 format). So it would show that URL to users who have their English set as their language in their browser and those in English-speaking countries. This generic hreflang="en" tag, for example, will help state to which version of a page an English-speaking user living in Italy should be sent. It will be important to use the correct language code and country code everywhere you implement the attribute on your website. Consider that a brand could sell the same 100 things in the US, Canada, UK, Ireland, Australia but have unique URLs for each. The supported language code comes from the ISO 639-1 classification list. Having worked with a number of companies, varying in both sector and size, I’ve come across a lot of weird and wonderful interpretations and implementations of the hreflang framework. hreflang tags are a technical solution for sites that have similar content in multiple languages. Website templates that cater for a user experience that they’re used to (i.e., in Baidu items open in new tabs). It is definitely worth a watch. Use language and country codes to dictate which webpage to show. Please provide us with a valid email address so we could reply to you. The hreflang value has to follow the standard in order to be used by search engines. Perhaps the biggest boon when using hreflang is solving genuine duplication issues quickly and easily. If you want to be reasonably certain that only users from a single country will be served your site in Google’s results, hreflang is not necessarily the best answer. Again, these pages contain the same content as the default page, but in another language. Simple errors such as using an invalid country code, using a country code but missing a language code, or even using an underscore (_) instead of a hyphen (-) can render your hreflang attribute invalid. But that doesn’t mean it is always the right solution for you. The hreflang attribute specifies the language of the linked document.. There is often a lot of debate about absolute vs. relative URLs, however, I always defer the Ruth Burr Reedy’s Moz Whiteboard Friday on the topic. The script subtag was introduced in RFC-46464, and they come from the list of ISO 15924 classification list. Hreflang tags can be quite hard to work with, but this article will show how to go with it easy and fast. There are two must have values you need to input into this tool. Perhaps you want to go the complete opposite direction to this. For example, your English content could be at https://www.example.co.uk and your Spanish content could be at https://www.example.es. There are other ways a user might end up pointed in the wrong direction, too. Of the three hreflang implementation methods, two stood out as options for our Squarespace template: HTML tags or a sitemap. The owner of a multilingual site wants search engines to send people to … Thanks to these hreflang tags, this article is now targeting Spanish-speaking audiences in the United States, Mexico, Spain and Argentina. There is a Bing Webmasters article that will teach you how to tell Bing your website’s language and country code, but it appears to be out of date as the http-equiv=”content-language” meta tag it suggests is considered bad practice since HTML5. Implementing the hreflang tag into your site’s HTML or XML sitemap is a quick way of helping Google and other search engines to display the most relevant pages in the target user’s language in … In the post What is a valid Hreflang? Can I use ‘Hreflang=en-us-gb-ie?’ … — John ☆.o(≧▽≦)o.☆ (@JohnMu) July 6, 2018. You can add hreflang tags to your store's theme.liquid file to detect when a user has a Spanish language setting. For … Continue reading List of Valid Hreflang Codes Hreflang attributes won’t hurt, but they are not necessary to avoid duplicate content issues on pages that are direct translations of one another. For example, using the hreflang=”es-es” signifies Spanish for Spain rather than hreflang=”es-mx”, which signifies Spanish for Mexico. It’s highly unlikely that you’ll come across variant subtags unless you work in very niche and specialized areas. This page has more information because it includes the names of countries and languages that are represented by the various codes. An example of this in practice is, Again using a single domain, typically a gTLD, different language and content zones are targeted through a subdirectory. Both of the aforementioned pieces cite the fact that simple typos in the language or country code are very common mistakes on international websites trying to implement hreflang. For example, the English page in the United States would be represented by en-us and the Spanish one would be es-mx. Last year SEMrush published findings that 75 percent of websites have hreflang implementation errors. Examples of these variants are: Extension subtags allow for extensions to the language tag, such as the extension tag “u”, which has been registered by the Unicode Consortium to add information about the language or locale behaviour. I covered how hreflang markup is to be used and what language and region codes are valid. HTTP headers should be used to implement hreflang for PDFs and non-HTML content on your website. hreflang tells search engines the URL where the alternate content can be found and for what language it is. For example, if the webmaster of example.com wants to show her homepage to English-speaking and Spanish-speaking users in the United States, she would use the following annotations in the of her site’s HTML: , . The Internet Engineering Task Force (IEFT) specifications can be found here. The variant subtag can be used to indicate dialects, or script variations, not covered by the language, extended language tag, or region tag. There is a great Google support article that provides detailed instructions. Language and Country. Consider adding a generic tag with a language code but no country. These errors are highlighted in Google Search Console, so it’s important that profiles are set up to cover each of the localized site versions. When it comes to hreflang annotations however, there is no debate – these need to be absolute URLs referenced in the href subtag. Flamenco. Although the content may be similar in each of the different versions of the article, the difference in country targeting is very important due to potential currency differences, vernacular, and cultures. I know it doesn't, but you wanted a preferred version so you got one. It certainly beats adding tags for masses of languages. But do remember that Google will seek to exclude serving your site to anyone in another country, not simply better target searchers in your preferred region. Examples of these include: Region codes come from the ISO 3166-1 alpha-2 list and along with the language tag. Our team published a study on the most common hreflang mistakes, and for a long time, Aleyda Solis’ Search Engine Land column on auditing hreflang issues has been a go-to resource for many to get this right, especially when dealing with multiple languages and regions. Hreflang tags generator. And nor does Baidu, China’s preeminent search engine. Google still recommends you give its crawlers a hand by using hreflangs, but multiple versions of a page will not be regarded as duplicates so long as most of the content is translated. For example, es-mx is for Spanish speakers in Mexico, while es-cl is for Spanish speakers in Chile. Despite the name, this has nothing to do with the on-page or

HTML tags but is set in the backend of a site. Bing and Baidu do not have an equivalent, but they do support content-language HTML attributes and language meta tags. One of these is the use of incorrect targeting codes, which has been a hot topic within the community recently. This means having an hreflang tag that references the language and country of the page itself in addition to identifying the other pages. Get our daily newsletter from SEJ's Founder Loren Baker about the latest news in the industry! Hreflang is a simple HTML attribute, but it can be challenging to get to grips with.. Google’s John Mueller described hreflang as “one of the most complex aspects of SEO ” because it gets “really hard quickly.”. Hreflang accepts values that define languages ISO 639-1 and countries . It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. However, in some instances, the extended language tag {extlangtag} can be used on its own. Definition and Usage. Here at hreflangtest we’ve made it easy for you to generate your hreflang tags to place on your website and you can do so using this Hreflang generator. For hreflang sitemap tools, you may want to consider an automated solution like described at hreflang-sitemaps.com instead of manually creating a CSV file. If she wanted to show the homepage to Spanish-speaking users in Venezuela and Mexico, the hreflang annotation would look like: , . Privacy Policy. Flamenco Multilingual: A website offering its content in more than one language. When implementing hreflang you must consider the countries that you’re targeting, and whether users in those countries support Google as the dominant search engine. In fact, it might be a great idea if you are 100% sure you don’t want any organic search traffic from outside a single country. If Google can interpret the implementation, then it has a vested interest in trying to display the right content to users, however as Google’s John Mueller goes on to say: My guess is it doesn’t actually work (would be interesting to test though) … IMO you don’t want to implement something in the *hope* that search engines can guess what you mean; it should be exact & consistent instead. The hreflang value can also include an optional regional code. Examples of these are: The extended language tags come from the ISO339-3 classification list. Hreflang is a need-to-know attribute for those concerned with the SEO of an international website.

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